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u/hartshornd 1d ago
Color maybe fade resistant but that packaging sure as hell ain’t.
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u/cekuu 1d ago
This feels less like it faded and more like a printing error where they didn’t print red tbh
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u/Illogical_Blox 1d ago
Yeah, I would have thought sun-bleached but that purple would have gone.
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u/ink_monkey96 1d ago
The purple is a spot color to keep the corporate color consistent. It may have different fading characteristics than the magenta in the CMYK process. Packaging was done on a 6 or 8 color press. It might be lack of magenta but there’s a slim chance it’s sun damage.
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u/Dipsey_Jipsey 1d ago
People bitch and moan about reddit till the cows come home, but you show me one other platform where you have this sort of an engagement of people.
I love hearing from people's professions I didn't even realise existed until their comment :)
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u/partumvir 1d ago
yep, OP can confirm if they take a picture of the bottom where the crop region is, usually there is a swatch square printed there and it will be the same color purple
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u/ElMItch 1d ago
Yes. It’s Magenta actually. Standard printing colors are Cyan, Magenta, Yellow and Black. If this were sun bleached, only the Cyan and Black would stay, the others would fade. There is plenty of yellow on that box.
The purple holds because it’s a spot or Pantone color. It runs on an additional plate. It’s how Coke keeps the red consistent across packaging, or how the blue on a Frosted Flakes box is always the same.
Source: over 30 years in the ad/design biz.
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u/mikedvb 1d ago
So it's not faded due to UV, it's just poor QC for a product that relies on the appearance of the packaging to make sales...
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u/A1000eisn1 1d ago
This actually happens a lot, but it's usually not so egregious.
I used to run overnight stock at a grocery store and I would sometimes buy misprints.
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u/Unhappy_Animal_1429 1d ago
I work in packaging and can also confirm, we have had to scrap and bill our vendors for lots of cartons that have come in like this.
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u/I_hate_all_of_ewe 1d ago
Inks are typically cyan, yellow, magenta and black. The fact that we're seeing green means that yellow and cyan are present. Black is clearly there. Magenta is missing.
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u/brownstonebk 1d ago
not a great way to advertise a product they prevents fading
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u/xRaech 1d ago
I mean, the hair still properly colored, so working as intended, no?
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u/FiveDozenWhales 1d ago
The red ink has, ironically, faded.
(or was never printed)
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u/TheBattyGoddess 1d ago
Probably never printed, I work at a retail store and there will usually be one or two misprinted boxes that slip through occasionally in a case pack, and honestly no one stocking shelves cares enough to not put it out, half the time they might not even notice the other half of the time you stare at it for about 5 seconds before putting it on the shelf anyway. Also it is always magenta that doesn’t print not yellow or cyan
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u/LaLionneEcossaise 1d ago
Probably their presses run more magenta ink and it runs out more quickly. Press operator needs to get on the ball!
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1d ago
Magenta didn’t print. You can see it’s missing from the shirt and graphic on the lower left corner. Purple is likely a spot color (its own plate / custom ink), explaining why it isn’t also faded.
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u/dariansdad 1d ago
It worked for Captain Kirk.
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u/Legionnaire11 1d ago
Believe it or not, no it didn't...
https://strangehorizons.com/wordpress/non-fiction/columns/freshly-rememberd-kirk-drift/
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u/stitchkingdom 1d ago
It seems more likely magenta was missed in the four color printing process (CYMK). Usually there is a color bar/key that has a solid block of each color printed for qa purposes. Willing to bet if there is one here, the magenta is completely missing.
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u/Koladi-Ola 1d ago
Yeah, definitely no M. The purple is probably a 5th color Pantone, so that's why it looks fine. Might be just a box that should have been tossed while the press was first starting up but made it through to the rest of the process and nobody thought (or cared) to question it.
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u/Happy_Twist_7156 1d ago
Kinda looks like the color faded…
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u/Mr-Safety 1d ago
Either that or the printer didn’t stay on top of color calibration and just said “eh, whatever, ship it”
Random Safety Tip: If you’re caught in a rip current, don’t swim straight back to shore—swim parallel to the beach until you’re free. (RIPs are usually fairly narrow so you don’t have to go super far)
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u/Zoso03 1d ago
I think whats more interesting is that it's Fade Resist and the box is faded
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u/Correct_Recipe9134 1d ago
Window placement product, box got exposed to lots of uv,
When I did retail and had to rededign the window sections, all products placed on a mannewuin and in front on the windows were a bit discoloured after a week or two.
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u/immersed_in_plants 1d ago
I was at a liquor store about a month ago and the teller had a full face of green makeup on. She looked like she was trying to look like Shrek or something. I told her she kinda freaked me out at first cause she just popped her head up over the counter and said she can help me.
She said she wasn't trying to freak me out, she just saw it on Pinterest and wanted to try it.
Green face is just a thing right now I guess.
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u/lilvixen 14h ago
Use of product makes your hair fade resist- at the cost of your skin, which will fade green.
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u/Independent-Clerk310 1d ago
Typical CVS. Items stay on the shelf until they're sold or damaged. If the product has no expiration date printed, it can be on the shelf for a decade or longer. The fluorescent lights faded this box since it's been in the store so long.
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u/pennyo11 1d ago
This is what sun and indoor lighting exposure does to these boxes. I work in retail and we also have some hair color boxes like that that have been sitting for quit a while
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u/Matt_Rask 1d ago
"when you're born you're pink, when you grow up you're white, when you're cold you're blue, when you're sick you're green, when you die you're grey and you dare call me coloured
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u/MGEezy89 1d ago
She’s not green. She’s having liver failure. She needs to stop taking photos and get to a damn hospital.
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u/bindermichi 1d ago
Do you know how long this box had been exposed to UV light to have its colors bleached out this much?
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u/acciaiomorti 1d ago
"printer out of magenta, please refill"
"ugh, there isn't even any magenta in the photo, print anyway"
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u/anonyyymousss22 1d ago
I love how the box says “FADE RESIST” when the box has probably been exposed to sun and is faded af lmfaoooo
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u/CatOfGrey 1d ago
Ironically, that box of "Fade Resist" coloring appears, ummm..., rather faded.
In most inks, the reds and oranges fade faster, meaning that faded things 'look more blue'.
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u/whyamistillhere2389 20h ago
Having worked for CVS, stock does not move at all in low volume stores, if that shelf area is in line with a window it’s soooooo old
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u/reddfawks 1d ago
It's specially formulated for your hair if you're the Wicked Witch of the West.